Diagnosing the Funnel with Intelligent Data Layers
Map events to funnel stages so every metric speaks to revenue efficiency, not vanity. A fintech founder once cut twenty noisy events and kept six decisive ones, instantly revealing a disastrous trial-to-value gap that had been hidden behind glossy traffic charts.
Diagnosing the Funnel with Intelligent Data Layers
Customer data platforms unify clicks, form fills, emails, and calls into one profile. When a B2B team linked webinar engagement to CRM intent, sales reps finally saw context at a glance, reducing handoff confusion and cutting response time from hours to minutes.
